Welcome to the Edge of Possible: Change & Social Impact Consultancy For Health & Wellbeing People & Organisations.
Empowering Health & Wellbeing Organisations To Survive & Thrive in Uncertain Times!
Insight, Initiative & Innovation
Let's explore what we can achieve together.
Connect To:
Gain Insightful Analysis,
Act To Be More Efficient & Productive,
Be Innovative & Enhance Your Impact On Your Community.
EMPOWERING You To Change The World For Better
- Today, more than ever, we need to create meaningful change in our society. The way we live is destroying our physical and mental health and our environment. Whilst well intentioned plans to ‘drive change’ are based on little more than wishful thinking.
- Yet, the greater the challenge, the greater the opportunity.
- If you have the knowledge, skills and passion to change people’s lives then now is the time to make a bigger impact and help us change for better.
- At Edge of Possible, we believe society’s most pressing challenges are best addressed through applying science, constant improvement, collaborative, inclusive thinking, and practical action.
- We empower health and wellbeing professionals and organisations to boost their impact and make meaningful change that matters.
- We give you fresh tools, techniques, and incites to weave a network of support, accelerate your growth, adapt, and thrive: enabling you to create a healthier, more resilient flourishing future. Creating change that flows.
- Challenge yourself to make a bigger difference. Grow your community. Build momentum. Transform lives. Get in touch and let’s explore the Edge of Possible together.
Welcome To The Edge Of Possible
We Empower Your Organisation Not Just To Survive, But Thrive!
- At Edge of Possible, we empower health and wellbeing professionals, organisations, and communities to explore what’s truly possible; expanding boundaries, overcoming obstacles, and creating lasting impact.
- Let’s unlock the potential within your organisation. Together, we can lead innovation, build resilience, and inspire a dynamic future and create change for better.
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Why Partner with Edge of Possible?
Create Real Impact
We specialise in guiding individuals and organisations through transformational change, making the impossible achievable by giving you the tools and skills to counter your weaknesses and build the unique strengths of you and your team. -
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Become a Responsive Organisation
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Having a plan is important but i’ts all too easy to get stuck following an unresponsive plan in an ever changing world: Recognise and respond to opportunities and threats to your organsation, through boosting the capability of you and your people to learn grow and change for better.#
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Join a Community of Changemakers
Be part of a forward-thinking community where health and wellbeing professionals collaborate to solve complex problems, support mental health, prevent illness, and transform lives.
Do You Feel Held Back?
Like You Want To Achieve More, But Don’t Know How?
Restricted By A Lack Of Time & People?
That You Want To Make A Bigger Difference in The World?
That You Are Struggling With All The Things People Want From You?
That You Are Always Playing Catchup?
There’s Too Much Technology To Keep Up With!
Like It’s Hard To Know What To Do Next?
If Only You Had More Money You Could Do So Much More!
“Every Disadavantage Has It’s Own Advantage”
(Johan Cruyff)
We’ll Help You EscapE!
Get An EDge!
Stop Focusing On Your ProBLems.
Start Focusing on The Possibilities.
“Insanity is doing the same thing over and over and expecting different results.”
(Albert Einstein)
Develop Competitive Advantage
Operate at the edge to become leaders of the future, differentiate yourself, gain funding, and offer unique value propositions.
Make a Cultural & Social Impact
Adapt and address social issues & use the power of community to transform cultural norms and behaviours.
Expand Your Services
Find new ways to create value for customers and service users, appeal to new people in new ways and adapt to your people’s changing needs.
Boost Your Innovation & Problem Solving
Unlock new solutions and create and test new paths to overcome challenges.
Increase Efficiency & Flow
Discover new ways to play to your strengths and create a flow of value from your work.
Be Future Ready
Be prepared to avoid the pottential problems, whilst adapting and growing from the opportunities of the future.
So You want to Make Things Better, but Making IT Happen Is not Easy:
It's hard to imagine practical new ways of doing things.
You are constantly firefighting problems.
People are resistant to change.
You don't have enough resources.
People just don't care enough.
You need to get funding and investment.
The benefits are hard to measure.
It's hard to reach new people.
“People don’t resist change. They resist being changed”
(Peter Senge)
70% of change projects fail (McKinsey). Research suggests that (67%) 2/3rds of projects fail because of people issues.
The world is the way it is for a reason. The current way of doing things is a result of everyone’s history. Trying to make a change in an environment that does not want to change, is an uphill task.
Not for a lack of effort, nor hard work, good ideas, passion or the amount of planning, but because our world is a co-creation of the environment and everyone in it.
Instead we need to explore and enhance people’s possibilities and capabilities for change.
Be kind to yourself; work with the world, not against it. Let’s make change that flows and builds momentum with people, not against them.
Learn to Maximise the Evolutionary Potential of the Present!
Develop Your Unique Strengths
We work with you to build upon your own unique knowledge skills and capabilities to stand out, be different and boost your value and services to customers.
Master the Art of Leading Change
Have the tools and techniques to master the dynamics of navigating change. So you are leading change, not just following it.
Implement Innovation
Better integrate new technology and change through a better understanding of how and why some ideas and technology spread and some don’t.
Create Compelling Funding & Investment Proposals.
Access and appeal to new funding and investment opportunities by building and communicating your capability to deliver.
Develop & Gain New Customers
Helping you develop stronger deeper relationships with existing customers while also building your capabilities to appeal to reach and win over new customers.
Create New Niches
We help you find and develop new niches, by enhancing your existing capability, so that you can respond and adapt to an ever changing world.
What is the Edge of Possible?
“The future belongs to those who believe in the beauty of their dreams”
(Eleanor Roosevelt)
The Edge of Possible represents the best of what we can achieve, the peak of our capabilities.
It’s a realm of discovery where the boundaries of what’s achievable are ever expanding.
When we don’t push the Edges of Possible, those edges reduce and squeeze us in.
As the world constantly changes, our knowledge and skills risk becoming redundant.
Unfortunately, it’s human nature to retreat into our niche where certainty reigns supreme. It is the kingdom of the obvious.
A zone of fear surrounds this safe comfortable niche, restricting our potential.
Good leadership and learning demand that we confront our fears. Supporting people to explore the undiscovered territories of the Edge of Possible.
By expanding our Edge of Possible we increase our capability. We can become brilliant at managing our world of possibility. Making what was once thought of as impossible into an everyday reality.
Start Your Journey to The Edge OF Possible
“If you work at the edge of knowing, then the impossible becomes possible”
(John-Paul Crofton)
Do you face a problem that you're eager to overcome?
Are you ready to make a transformational change, but unsure where to start?
I’m John-Paul, your personal guide to the Edge of Possible.
Let’s journey together, overcome your challenges, and unleash your potential to lead change for a better world.
Let me give you the tools and techniques to build on your unique strengths and be the best you can be through personalised tailored support.
Let’s talk. Book a free 30 minute chat.
Why Talk?
This is your opportunity to explore your unique challenges and aspirations.
Together, we’ll uncover if and how I can help you on your journey towards impactful change. It’s a chance to discuss your Edge of Possible and envision how you can expand it, creating change that flows.
Get Started With A CoNsultation
Your Free Consulation
Agree How We Can Best Work Together.
Start Working to Make Your Ideas Grow.
Services
Consultancy
Tailoured support to overcome problems and build on your unique strengths.
- Vision to impact: Guiding you from creating innovative ideas to real world change, with strategies to overcome challenges and build momentum.
- Grow and Scale Effectively: Secure funding and better engage stakeholders overcome problems and amplify impact, adapting to community needs.
- Measure and Enhance Performance: Optimise resource use for efficiency, foster continuous learning, and evaluate your impact, generating deep insights.
Personal Coaching
Unleashing your potential as a leader for change.
- Empower your leadership skills. Harness your unique strengths, discover new ways of thinking and find joy in leading transformative change.
- Master Decision-Making: Develop insight and situational awareness, building your confidence in responding to an ever changing world.
- Inspire and Influence: Elevate your impact. Boost your ability to inspire and motivate others towards goals.
Training
Gain tools and knowledge to help you and your team thrive and deliver impact
- Customised training to the specific needs of your team right now.
- Impact & efficiency: Sharpen the effectiveness of your team in making the best use of what you have.
- Communication & Collaboration: Learn to communicate persuasively and clearly.
- Data-Driven Decision Making: Optimise the flow of information through your team for informed, impactful decisions.
- Adaptable Problem Solving: Develop flexible problem solving skills.
How The Edge Of Possible Consulancy Can Help Turn Your Vision to Reality
Tailored Strategies for Real-World Challenges
Get custom solutions that fit your unique needs, goals and strengths.
Applied Science
We look at the (many) flaws and assumptions of traditional change management practice and apply scientific solutions.
All In One & End to End Support
From dreaming big to making a real difference, we’ve got every step covered in helping you make your change a reality.
Smart, Effective Decisions
Use the power of information and science to do more with what you have.
Connection Through Communication
Celebrate and share your success and build your community.
Boost Your Leadership Skills
Gain confidence and learn to inspire others, even in tough times.
Grow and Adapt with Confidence
Recognise and respond to change to stay ahead of the game in a fast changing world.
Free advice, no commitment, let’s see how we can work together.
Create Flows of Change:
“The pessimist complains about the wind;
the optimist expects it to change;
the realist adjusts the sails.”
(John Arthur Ward)
Boost Engagement
Inspires & motivates participants, fostering a deeper level of involvement and sustained effort throughout the change process
Continuously Learn and Adapt
Creates a continuous feedback look ensures the change process remains dynamic and adaptable, based on new insights and challenges.
Efficient Progression
Reduces effort between steps, maintaining momentum.
Empowered Participation
Provides timely information and builds supportive networks, enhancing decision-making and camaraderie.
Reduced Resistance
Actively reduces fear and uncertainty, creating a positive environment for change.
Create New paths of Social Change
Discover Your Path to Social Impact
It’s easy to have ideas. It’s hard to make change happen. At the Edge of Possible I provide insight knowledge and expertise to guide you on your journey at every stage.
I have used my knowledge and experience from creating social and cultural change to create and refine the journey to social impact.
Change is all about people, and each step of the journey increases the edge of possibility for the following stages. Meaning as you progress your journey more and more possibilities open up.
I am here to support you at every step of the way, or if you need, provide dedicated expertise to help you when you need, at just the point in the journey you want help.
The goal is to help you to explore how best to use your skills, knowledge and passion increasing your possibilities to create social change. Grow through gaining investment and partnership and effectively learn adapt grow and flourish through making a real difference.
Creating social change is not an easy or predictable journey and I will help you find your path up the mountain whilst playing to your strengths and building a strong team to support. Making sure you navigate the pitfalls and don’t get stuck or lost. Giving you the tools and knowledge to equip you for your journey of transformation.
Create Adaptive Spaces To INNovate and TransforM with the Edge of Possible
“Change the way you look at things and the things you look at change.”
Wayne W. Dyer
The Pulse of Change Framework
The Pulse of Change Framework allows you to set parameters to create adaptive spaces to enable your teams to thrive.
Focusing on the rhythm and flow of your work allows you to take advantage of both structural and adaptive efficiency. Focusing your time on where it can make the biggest impact.
The framework enables you to gain fresh insights diagnose problems and identify solutions as you expand your edge of possible.
Developed based on the science and practice of change. This model has many hidden depths empowering you to master the flow and rhythm of your change.
Work programs often naturally drift off course, but my framework helps you keep focused and safely on track. It’s a diagnostic tool that helps you see fresh perspectives far beyond the usual KPIs developing a responsive strategy for change. Opening up new paths and new solutions for effective change management.
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Environment: Understand and adapt to external influences on your project.
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Motivation: Be aware what drives your team and stakeholders focusing on a share direction.
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Structure: Establish processes for efficiency and consistent and reliable success.
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Adaptation: Flexibly respond and empower people to keep things on track. Whilst defining the limits and boundaries of how and when things change.
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Relationships: Enhance collaboration and identify influencers. Whilst being aware of the unfolding patterns of change.
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The Pulse of Change: Harmonise the rhythm and flow of your project.
By integrating these elements, the Heart of Change Framework ensures a balanced approach, keeping your work flowing smoothly and efficiently. It’s at the core of creating a flow of work, revolutionising how you manage change and growth.
The Edge of Possible Approach
“The best way to predict the future is to create it”
(Jan Owen)
To create new futures for you and your people, you need to focus on waht makes you uniquely different and not think and act the same as everyone else. Edge of Possible is about helping you create change that flows from your unique knowledge and strengths.
The Edge of Possible approach combines adaption and flow: Leading new paths of transformation through focused creativity rooted in your existing knowledge skills and experiences.
At the Edge of Possible you can build on the unique strengths of you, your teams and communities. Empowering you to think and act distinctively, using your knowledge and skills to forge your path where you create change that matters to you.
The Edge of Possible approach has been created utilising tools & insights from physics, complexity science, psychology, network science, ecology, network and systems theories, enables you to craft your own strategies for change. The focus is to equip change makers with tailored insights and scientific rigor, supporting your journey towards making an impact.
At Edge of Possible, the focus is on empowering your transformation, leveraging your unique strengths to make a lasting impact and be the difference that makes a difference
Get started on your journey of transformation: Book a free 30 min discovery call.
If we choose to work together we can meet in person, if you are based in Brighton, London or the South-East.
Free advice, no commitment, let’s see how we can work together.
What Is the ScieNce Behind The Edge of Possible?
Complexity Science
The Cynefin Framework, Estuarine mapping – Dave’ Snowdens work
Complex Systems Science – Sante Fe Institute.
Adaptive Spaces – Mary Uhl Bien
Wardley Mapping – Simon Wardley
Ecology
Fitness Landscapes – Sewall Wright
Ecological Niche – Roswell Hill Johnson
Adjacent Possible – Stuart Kauffman
Mathematics
Power Law Distributions – Pareto
Dynamic Systems Theory – Edward Lorenz
Probability Space – Andrey Kolmogrov
No Free Lunch Theorem – Walpert and Macready
Theory of Constraints – Eliyahu Goldratt
Psychology
Cognitive Bias – Tversky & Kahneman
Active Inference (Free Energy Principle) – Karl Friston
System 1 and System 2 Thinking – Daniel Kahneman
Vygotsky’s Sociocultural Theory – Lev Vygotsky
OODA Loop – Col John Boyd
Physics
Non-linear systems – Poincare, Lyapunov, Pol, Lorenz, Smale
Constructor Theory – Deutsch & Marletto
Entropy – Carnot & Carnot
Shannon Entropy (information Theory) – Claude Shannon
Constructal Law – Adrian Bejan
Edge of Possible Frequently Asked Questions:
What is the Edge of Possible Consultancy?
Edge of Possible Consultancy is a change and transformation consultancy that helps leaders, teams and organisations with tools, techniques and skills to create positive change through focused creativity adaption, learning and flow.
Who Do You Work With?
We work with small medium sized companies as well as nonprofits.
We would also consider working with specific teams in larger organisations.
Why Do You Focus on Small and Medium Sized Organisations and NonProfits?
We focus our work small medium sized companies as well as nonprofits because we believe in a human centred, people first approach.
The best information for organisational change is at a human level.
Whilst larger organisations have power they often have to manage such large teams with inflexible processes that stifle change and innovation.
What Makes Edge of Possible Different From Other Change Management & Leadership Development Consultancy?
Whilst many consultancies have a method and a plan they want to sell you (often with names copied and pasted in). The Edge of Possible approach is that you are the expert in your people and organisation. We are here to give you and your team the tools and techniques and skills to practically build on your own knowledge and strengths, so that you can implement change and forge your own unique path to the edge of possible.
What is a Transformational Leader or Leader of Change?
A transformational leader inspires and motivates others, fostering innovation and teamwork. They empower individuals, challenge the status quo, and create a psychological safe and diverse environment that fosters and supports personal growth and change setting a positive role model for those they work with.
If you would like to create social and cultural change or create social impact, please read my guide for social impact leadership.
What Unique Approach Does Edge of Possible Take Towards Change & Transformation?
The Edge of Possible approach is to apply scientific insights into how people and society behave creating the conditions for continuous growth learning, and adaption to maximise the evolutionary potential of the present.
Traditional change management methods are fantastic at improving products and processes, but sadly consistently fail at changing people. They replace science with control and wishful thinking.
People are not robots to be programmed or to follow orders mindlessly. Furthermore, the future is not predictable so many ‘as is’ – ‘to be’ plans don’t work, as the future is never what we expect. This is why we apply scientific insights to create momentum and flow for changing people evolving change through learning to break through the edge of possible.
Who Can Benefit From Edge of Possible's Services?
Leaders, organisations teams and communities can benefit through gaining new tools techniques and skills for learning adaption and social and cultural change. We foster growth, resilience, and effective collaboration towards a shared purpose and looking to make a bigger difference in the world.
Where Do You Provide Services?
I provide in person consultancy in Brighton, London, Kent Surrey and Sussex. We prefer to work with people face to face at least some of the time.
Nothing beats working together in person and sometimes you just need to get your eyes on a problem to fully understand it.
Travel is possible further afield and I can visit you if we feel we can achieve a lot together.
Please book a discovery call and we can discuss how best we can work together.
Do You Provide Consultancy Services Beyond Brighton & Hove, London & The South East?
Yes firstly, I can provide support through online calls. Travel is possible further afield and I can visit you if we feel we can achieve a lot together.
Please book a discovery call and we can discuss how best we can work together.
Does Edge of Possible Also Improve Efficiency & Cost Effectiveness.
An important aspect of Edge of Possible’s work is creating an efficient and cost effective flow of change. We can analyse your data and understand the shape and flow of your spending in reality. Rather than apply some magic average we look at your organisation as it is.
Our natural focus on creativity and innovation will help you identify novel solutions and innovation and avoid the narrow ‘race to the bottom’ that is so prevalent in many organisation.
Can The Edge of Possible Provide Support For Both Individuals & Teams Within An Organisation?
Yes, Edge of Possible offers personalised consultancy, coaching and customised training tailored to the specific needs of individuals and teams. Based on your needs and goals. Tell us your problems and we will aim to give you the tools you need to overcome them.
How Does Edge of Possible Approach Cultural a Social Impact Initiatives?
The Edge of Possible addresses cultural social impact initiatives by adapting to and addressing social issues to transform cultural norms and behaviors, it focuses on creating change that aligns with community needs and fosters a positive societal impact. We help you create social projects to help you test and find new ways and scale up social impact.
Can Edge of Possible Help in Securing Funding and Investment for my Change Projects?
Yes, I have many years experience in both running application processes and applying for funds. I have a number of tools to help with creating funding proposals and can help with personalised individual support. Please read my guide to applying for funding or take the Project Funding Application Test.
Is the Niche the Edge of Possible Refers to, the Same as a Marketing or Customer Niche?
No, but it has similar origins. The niche referred to in the edge of possible directly relates to ecological niche. Your niche is your ‘nest’. The place you have comfort agency control and certainty. You niche is the routines that you typically operate within every day. We use the terminology of niche rather than comfort zone as we can then learning from ecology about niche construction and adaption.
The fundamental difference is that in marketing you cannot change your customer’s niche. In this science based understanding of niche, it can be possible when the conditions are right.
Edge of possible Latest Blog Articles
Why the England’s Devolution Plan is The New Feudalism.
Why is the UK. Government's new plan for devolution of power in England to local mayors is like a reinvention of feudalism. In this review we look at rather than being a modern path to a better future, the UK government plans for reform are positively medieval. The UK...
Why More Data Isn’t Fixing Healthcare: The Case for Embracing Diverse Realities
We spend a lot of our time trying to make sense of reality in healthcare and social services: we lean on data statistics, KPIs, spreadsheets to set standards and track progress. All to tell us what is the true reality we must manage. We build ever bigger systems...
Why Love Should Replace Stress & Fear At The Heart of Healthcare
Love is an essential part of healthcare. The National Health Service needs be managed with love and compassion to build trust in the services it provides. As any organisation providing a service needs to do it from a place of love. Yet, despite its mission to improve...
No fees, no commitment. Let’s learn how we can work together.