What’s Wrong With The Diffusion Of Innovation Theory?

What’s Wrong With The Diffusion Of Innovation Theory?

Diffusion of Innovation Theory is the most widespread and important theory about how technology and change is spread throughout society. But it is more than 60 years old. Is it outdated? What’s wrong with it and what can we do about it? IntroductionWhat is the...
Why You Need to Focus on Empowering Relationships to Manage Organisational Change.

Why You Need to Focus on Empowering Relationships to Manage Organisational Change.

We normally focus on the wrong things for organisational change. Instead of looking at the parts such as processes, products, or people that make up the system understand the way that it is connected up can be the key to unlocking change. The Typical Approach to...